10
+1
The 10+1 Standard™
The higher
standard.
You already hold your AI to a higher standard. Now there's a way to prove it.
The credibility gap
Stand behind your AI.
People don't trust AI — and that means they don't trust you. You may be doing it right, but it doesn't matter when others are cutting corners and you all look the same from the outside. Now there's a way to separate yourself. To prove you're operating at a higher standard.
53%
of Americans actively distrust AI systems.
YouGov, December 2025
50%
of US adults say AI makes them more concerned than excited. Only 10% say the opposite.
Pew Research Center, 2025
54%
of people globally are unwilling to trust AI. Trust has declined as adoption has increased.
University of Melbourne / KPMG, 48,000 respondents, 47 countries
The business case
Distrust has a price.
When people don't trust AI, they don't buy from the companies behind it. They don't fund them. They don't partner with them. They don't award them. The trust gap isn't a perception problem — it's a business problem. And it's showing up everywhere.
Revenue
Enterprise buyers are asking what standard your AI meets before they sign. No credential, no shortlist.
Capital
Investors and grant programs are prioritizing companies with verifiable AI practices. A claim on a slide isn’t a credential.
Recognition
Industry accolades, government programs, and partnership opportunities go to the companies that can prove it. Not the ones that promise it.
10+1 Certification
This is what it takes.
When an organization meets the requirements across all six components, it earns 10+1 Certification — a verifiable credential that their AI systems have been evaluated, measured, and proven to meet a published ethical standard. Like B Corp for corporate responsibility. ISO for quality. LEED for sustainability. 10+1 Certification is the mark of AI done right.
What it is
A pre-adoption risk and value assessment that quantifies the financial case for meeting the 10+1 Standard.
What it does
Calculates regulatory exposure, incident risk, and the value of structured AI certification using published data and conservative assumptions. Produces a branded report a prospect can hand to their CFO.
One benefit
The business case for certification writes itself — sourced numbers, cited regulations, visible math.
What it is
The cultural standard for how people in an organization apply the 10+1 Code in meetings, decisions, and deliberations.
What it does
Establishes shared norms for how teams discuss, escalate, and decide on AI-related matters before any system is deployed.
One benefit
Your team operates from the same principles, so AI decisions don’t depend on which person is in the room.
What it is
Ethical decision support for the people behind AI systems. When a leader, operator, or team faces a decision with moral or regulatory implications, they bring it to the Advisor.
What it does
Evaluates the decision against all eleven principles of the 10+1 Code, identifies applicable regulations with specific article citations, and recommends a course of action — with a documented record of what was asked, what was considered, and what was advised.
One benefit
Your team’s hardest AI decisions are traceable to a published ethical standard and grounded in actual regulation — not left to gut instinct or informal consensus.
What it is
A point-in-time conformity evaluation of an AI system against the 10+1 Code.
What it does
Guides operators through a structured evaluation of each principle and produces a signed report that tells you exactly where your AI system stands against the 10+1 Standard — what it passes, what it doesn’t, and what needs work.
One benefit
You know exactly where your AI system stands against the 10+1 Standard — and you have a signed, verifiable credential that proves it.
What it is
A continuous measurement instrument that scores AI systems across 44 parameters organized into 11 domains, each anchored to one principle of the 10+1 Code.
What it does
Measures ongoing performance against the 10+1 Standard after deployment. Tracks whether systems are maintaining the level established during Assessment or drifting from it.
One benefit
Certification isn’t a one-time event. Impact confirms you’re sustaining it — and produces the evidence trail for recertification.
What it is
The standard for how AI systems from different organizations declare ethical intent before interacting.
What it does
Before two AI agents coordinate, they perform the 10+1 Handshake — exchanging signed, verifiable declarations of their ethical operating mode. The Protocol assesses compatibility and returns a disposition: proceed, reroute, or refuse.
One benefit
Your AI systems can interact across organizational boundaries under a shared ethical standard instead of in the dark.
Case study
The $2.6 billion gap.
A healthcare M&A firm ran their AI through the 10+1 for the first time. Same model. Same data. Different result.
$2.6B
Pipeline unlocked
100%
Accuracy gained
3.3×
Token reduction
3.8×
Faster execution
Who this is for
Who earns 10+1 Certification?
AI startups
You're moving fast and shipping real products. 10+1 Certification gives you a credential you can show to regulators, investors, and customers — without slowing you down. So when someone asks what standard your AI meets, you have an answer ready.
AI resellers & implementation firms
You're deploying AI for clients and you're the one holding the risk. 10+1 Certification lowers your liability and gives your clients a recognized credential they can show their own boards.
CISOs & security leaders
You're responsible for AI systems you didn't build, running in places you only partially control. 10+1 Certification proves those systems have been measured against a published standard — so when someone asks how you know they're safe, you don't have to take the vendor's word for it.
CAIOs & AI leadership
You own the AI strategy. You answer to the board. 10+1 Certification means every AI deployment you've approved meets a recognized standard — not just covered by a slide deck and good intentions.
Let's talk.
You already hold your AI to a higher standard. Let's make it official.
Arrange an introduction