10
+1

Trust pays.

Hold your people and your AI to a higher standard.

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What the surveys say
53%
of Americans actively distrust AI systems.
YouGov, December 2025
50%
of US adults say AI makes them more concerned than excited.
Only 10% say the opposite.
Pew Research Center, 2025
54%
of people globally are unwilling to trust AI. Trust has declined as adoption has increased.
University of Melbourne / KPMG, 48,000 respondents, 47 countries
What they actually mean

It's not the AI they distrust.

It's the people deciding how it gets used. Those numbers aren't a verdict on the technology, they're a verdict on the humans behind it. Which means the fix isn't technical. It's proof that the people behind your AI hold themselves to a standard. Now there's a way to show it.

Trust changes how the room treats you.

Organizations that can show the judgment behind their AI get chosen: they close deals faster, clear diligence cleaner, and stand apart in every conversation where AI claims meet a raised eyebrow. Almost no one can offer that proof today. That's exactly what makes it valuable.

Revenue
Enterprise buyers ask what standard your AI meets before they sign. Organizations that can prove it walk into that question with an answer: the systems and the people behind them.
Capital
Investors and grant programs prioritize companies with verifiable AI practices. Proof turns a claim on a slide into something diligence can confirm.
Recognition
Industry accolades, government programs, and partnerships go to the companies that can prove it. Proof puts you on that list.

10+1 is the standard for using AI responsibly.

A published code of eleven principles for how people and systems build and use AI. Certification proves you meet it. Audited. Credentialed. Kept true over time. Like B Corp. Like LEED. Like ISO. 10+1, for AI.

It doesn’t just certify your AI.
It certifies the people behind it.

Technology doesn’t make decisions. People do. 10+1 evaluates both: the judgment behind the system, and the system itself. Even the best-built model is only as trustworthy as the people who deploy it.

10+1 is backed by working infrastructure, not paperwork.

Assessment agents, a runtime layer, and a handshake protocol keep the Code active inside the systems that carry it.

See the infrastructure

How you earn 10+1.

When an organization meets the requirements across all four components, it earns 10+1 Certification: a verifiable credential that the people behind its AI, and the systems they run, have been evaluated, measured, and proven to meet a published standard. And it starts with the people doing it.

01
Prepare.
Your people learn the Code and build the practice.
02
Prove.
Your people and your systems are assessed against the standard. Together they earn the credential.
03
Maintain.
Continuous measurement keeps the certification current, year after year.
What it is
A point-in-time conformity evaluation of an AI system against the 10+1 Code.
What it does
Guides operators through a structured evaluation of each principle and produces a signed report that tells you exactly where your AI system stands against the 10+1: what it passes, what it doesn’t, and what needs work.
One benefit
You know exactly where your AI system stands against the 10+1, and you have a signed, verifiable credential that proves it.
What it is
The cultural standard for how people in an organization apply the 10+1 Code in meetings, decisions, and deliberations.
What it does
Establishes shared norms for how teams discuss, escalate, and decide on AI-related matters before any system is deployed.
One benefit
Your team operates from the same principles, so AI decisions don’t depend on which person is in the room.
What it is
Ethical decision support for the people behind AI systems. When a leader, operator, or team faces a decision with moral or regulatory implications, they bring it to the Advisor.
What it does
Evaluates the decision against all eleven principles of the 10+1 Code, identifies applicable regulations with specific article citations, and recommends a course of action, with a documented record of what was asked, what was considered, and what was advised.
One benefit
Your team’s hardest AI decisions are traceable to a published standard and grounded in actual regulation, not left to gut instinct or informal consensus.
What it is
A continuous measurement instrument that scores AI systems across 44 parameters organized into 11 domains, each anchored to one principle of the 10+1 Code.
What it does
Measures ongoing performance against the 10+1 after deployment. Tracks whether systems are maintaining the level established during Assessment or drifting from it.
One benefit
Certification isn’t a one-time event. Impact confirms you’re sustaining it, and produces the evidence trail for recertification.

Who this is for

AI startups
You're moving fast and shipping real products. 10+1 Certification gives you a credential you can show to regulators, investors, and customers — without slowing you down. So when someone asks what standard your AI meets, you have an answer ready.
AI resellers & implementation firms
You're deploying AI for clients and you're the one holding the risk. 10+1 Certification lowers your liability and gives your clients a recognized credential they can show their own boards.
CISOs & security leaders
You're responsible for AI systems you didn't build, running in places you only partially control. 10+1 Certification proves those systems have been measured against a published standard — so when someone asks how you know they're safe, you don't have to take the vendor's word for it.
CAIOs & AI leadership
You own the AI strategy. You answer to the board. 10+1 Certification means every AI deployment you've approved meets a recognized standard — not just covered by a slide deck and good intentions.

Let's talk.

Hold your people and your AI to a higher standard. Let's make it official.

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